The Small Enterprise Development Agency (Seda) in North West, together with provincial partners, hosted a Pop Up Market Hybrid Event from 30 September to 3 October 2021.

The Pop-Up Market was erected at the Mmabatho Convention Centre under the theme “show your love for local brands”.

NWDC participated in the market, both as an exhibition partner and as a sponsor, in that that the NWDC sponsored the Mmabatho Convention Centre as the venue for the market for the three days.

Considering that Covid-19 has negatively affected our economy and entrepreneurs are in dire need of business development and support, the concept was developed.

In response to this context, Seda as a facilitator in the ecosystem hosted the Pop-Up Market hybrid event in collaboration with National and Provincial partners from the government and the private sector.

Over 50 SMMEs from the North West were identified and invited to exhibit at the Pop Up Market, an initiative supported by local radio station coverage and social media campaigns to raise awareness and bring much-needed customers to local SMMEs. As such, NWDC also participated in a radio interview at the very fitting pop-up studio on-site at the Mmabatho Convention Centre. Mr Elliot Moncho, Manager in the Office of the CEO at NWDC, was interviewed and spoke about NWDC’s service offering to small business owners.